Arts design for Livelihood

Livelihood is a means of making a living. It encompasses people’s capabilities, assets, income and activities required to secure the necessities of life. Obtaining a livelihood has been a struggle for a good number of people especially in urban settlements in Tanzania due to the high rate of unemployment. Initiatives has been taken to form women, Youth and cooperative and micro-finance groups to address the issue hence achieve Livelihood. These initiatives are aiming to enable urban families construct a diverse portfolio of activities and social support capabilities in order to survive and to improve their standards of living. Arts and designing for Livelihood is project that aim aims to support local small business initiatives that specialize in a variety of different products such as tailoring, decorative items, drawing, jewelry, mat woven, food etc. The small business owners on which most of are women and young people already have a market for their goods and services but are in need of support in helping them to extend their product range, designing display them physically or in a brochure to attract more sales and also to look at branding and quality.