Fujian Tulou - World Heritage Preservation and Promotion

Zinong, a sharing platform of natural and cultural living, enables participants to experience the culture, food and handicraft in different regions. Their main destinations are rural villages. Through deep excavation of village’s culture, history, handicraft and nature elements, Zinong combines education with tourism to develop various in-depth experiential learning programmes. Zinong’s vision: - Guide the city to know the village again; Help the villagers build the village together Zinong’s mission: - Discover, share, and build together the beautiful village together Zinong was awarded the First Prize in the Social Enterprise Venture Capital Competition organized by the British Embassy in 2015. In September 2016, Zinong has received the social enterprise certification in the 5th China Charity Fair organized by the Ministry of Civil Affairs in China, and has become the only organization in Fujian to be recognized as the “Good Social Enterprise in China” for their contribution to the poverty alleviation and development in rural areas. At the same time, Zinong’s projects have also been reported multiple times by the media including China Central Television (CCTV) and Fujian Daily. Their works are also highly valued by the government in Fujian Province.